The Underdogma
So what are you going to do with it?
. . . is the question asked most often when you have made a video without any funding, sponsors, grants etc.
Short Answer
Nothing.
Slightly Longer Answer
The question denotes that it is not sufficient to make something. Apparently, what you make, the product, only gains legitimacy by what you do with it once it’s made.
What about this ‘with it’?
When you question the question, the question is answered in the context of modern service culture: What are we doing to distribute the product amongst the customers? What are we doing to reach our audience? Who are the broadcasters, the institutions we have approached?
For short: How are we selling it?
The question is commonly asked with disturbed urgency. The right way – to success – is the one that first and foremost explores sales and distribution channels. Obviously we have been tacking up the horse from the tail end! The well-meaning concern of the questioner is intended to save us from commercial oblivion.
Which is where we have already arrived, fully conscious.
underdogma videos happen in commercial no man’s land. All rescue missions are entirely fruitless.
This is how we do it:
- underdogma is free
- underdogma does not pay salaries
- underdogma is not for sale
- underdogma is box office poison
- underdogma is given away
This is how you get it:
- Video: beamer projection for private events –
We come to your place.
See The Stars At Home! Throw your underdogma party - On DVD – menu soundtrack by Deep
Schrott
- underdogma 1+2
Same Time Same Place
Moralisk Anstalt - underdogma 3
Cowboy Canoe Coma
- underdogma 1+2
- On CD for iPod/iPhone
- Download iPod/iPhone versions
You want more?
Take part. Support new underdogma projects. Link this page. Write to us.
Contact:
True to the ideal of free enterprise we also encourage you to visit our musical competitors!